Zapier ( ZAP-ee-ər) is an American software company that provides a platform for workflow and business process automation, application integration, and artificial intelligence (AI) orchestration. Its platform allows individuals and organizations to move data across web-based applications, automate tasks, and incorporate AI into workflows and systems. Zapier serves a range of customer segments, from small and medium-sized businesses to larger enterprises. Founded in 2011 as a side project by thre